The company has been in a heavy acquisition spree since 2005, the heaviest of those being Peoplesoft ($10.3 billion), Siebel ($5.8 billion), Hyperion ($3.3 billion) and BEA ($7.2 billion).
But none of those have seen enough respect from Mr. Larry Ellison as the latest one - Sun Microsystems ($7.4 billion).
This respect can be seen in the latest sail, oops, "wings" of boat used by Larry's team in the America's cup 33rd race! What popped out loud is the change in logo. None of the other acquisitions have found a place in this boat. It might be that Oracle had just started flexing its muscles at these races few years back and now it's one of the leaders of the pack!
However, old boats (2008 and 2009 too) had the logo of BMW and Oracle in equal proportions. This year I can see only Oracle and Sun prominently :) BMW still retains some tiny space in the hulls, which might be gone next year.
This is a state of art boat, a complete evolution and one would have guessed that BMW would want to keep its fair share of publicity...
Is it a temporary arrangement? Or is Ellison putting in most of the $10 million (estimated design and construction cost), after all it wasn't a good year for automakers.
Thoughts? Oracle and BMW marketing strategists?
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